Search Engine Optimization

What Is Search Engine Optimization?

Search Engine Optimization is the process to improve the visibility of any web page, images or videos in search result page of search engines. In other words, it is all the job and methods to increase organic traffic from search engines for different keywords and search phrases. A keyword is the text of word phrase we type in search engines to find relevant answers. All the tools and materials used during the search engine optimization process is called SEO Tools. For example, SEO tools may be a meta tags analyzer tool, heading tags, image alt tags, canonical tags analyzer tools, they are paid and also some are available for free. Search Engine Optimization is technical job performed with marketing objective because after the optimization of any web page sales and conversion is the first objective. SEO is a technical job because a coding knowledge is required to perform technical SEO factors optimization job.

Why Any Business Need SEO?

In the recent digital world, a website for any business is a basic requirement. More peoples use the internet to find information, goods, services they need. They search on the internet to save their time and money, which may save their traveling and telephone bills. More than all internet has made the life easier because everyone is busy and the internet helps to save the time. They do not want to visit in office location due to the busy schedule and a website help them to find all required information from anywhere with any device like mobile phones, tablet, and laptops. 

Once you make a website, your goal should be to reach it to your costumers. You have the option of internet marketing and advertising for a quick result, but it needs a high budget. And another thing is that's like a money spending machine, until you have funds you are will run and once you are out of balance it's all finished, you do not have any other choice, however online marketing campaigns are also good way of branding and promotions, SEO gives you the long-term benefit of the targeted page visits.

People search in search engines when they really need anything, once your page is at the front search results of big search engines like Google, Bing, and Baidu.com you will get more click depending on the average search of the key phrase. A website at the first result of the search engine has more chance of clicks and sales, and so on it applies to all rest of results.

What Is Average Keyword Search

Average search is a monthly data provided by search engines for the numbers of the search for any query in a month. It is an average data that how much times the key phrase is searched in search engines. Basically, for Google, Google AdWords Keyword Planner is a free tool to analyze the monthly search of keywords for advertising purpose. There are many more free tools which can be used to find the average search data of keywords. SERP.com Keyword Research Tool provides the excellent analysis of Google's average monthly search of any keywords.

What Is SERP

SERP is the short form used for Search Engine Result Page. It is also called as SERPs, SRP etc. SERP is used for the rank position of any key phrase in search engines result. To check SERP manually you can use some free tools like SERPS Rank Checker and Whatsmyserp.com. There are many other paid tools like SERP Book, SEO Profiler, SEMRush, Ahrefs etc. which users can use to track SERP and monitor your ranking factors in Google and Bing. Google Webmasters Search Analytics is also one of the best and available free for all verified webmasters.

What Is On Page SEO

On Page SEO is the process of improving technical SEO factors of a website. OnPage SEO include all internal ranking factors of any website. For example, Meta Tag Optimization, Heading Tags, Image Alt Tags, Canonical Tags, Internal Linking, Website Speed Optimization all are part of On-Page Optimization. 

Off Page SEO

Off-Page SEO is the external ranking factors of any website. Backlinks, Page Visibility/ Popularity, Image Sharing, Social Media Promotions are some of the On Page SEO Parts. Link Quality Analysis. Competitor Link Analysis, Links Removal all are parts of Off Page SEO.

Top 20 On Page SEO Ranking Factors

1. Website Layout
2. Font Color/ Contrast
3. Font Size
4. Menu Structure
5. Server Respond Time
6. Website Load Time
7. Page Performance Speed
8. URL Structure
9. Canonical Tags
10. Meta Title
11. Meta Description
12. Content Quality/ Length
13. Heading Tags
14. Keyword Density/ Semantic Keywords
15. Image Quality/ Size
16. Image Alt Tags/ Titles/ Captions
17. Inbound Linking
18. XML Sitemap
19. HTML Sitemap
20. Structure Data Markup/ Schema Validation

Easiest Way to Improve SEO Ranking and Traffic:

1. Register at eHow.com (PR 7), put your website url in “Web Site Box” write something about you in “About Me Box” then pur your website url with anchor text in “About Me Box”

2. to blogger.com (PR 8) with your google username and password, If you don’t have then create new one. Click on “Edit Profile” there is space to add website but this is nofollow link {not counted as Backlink} But, if your edit “About Me” section you can add your website & anchor text and get a Backlink

3. Get a Backlink from statcounter.com (PR 8). Stat counter is a popular website tracking tool. Here you will get Backlink from Statcounter Forum
   - Visit the Statcounter Forum and Register a new account. Put your website url in “Your Home Page Box” scroll down and “Save Changes”

4. Log in to your twitter account and click on the “setting” link in the top right hand corner of your screen. Click on the “Account” tab, Add your full blog website address (including http://......) into “More info url”, Add your url again (without the http:// and put a comma at the end of the url into the “One Link Bio” which will give you a Backlink, Don’t tick the “Protect my Updates” box as you want your updates to be made public then save.

5. Make a post to your blog website, Write a review of a product that you know personally and use it.

6. Submit an Article to 5 of the Top Article Directories,
   - Ezine Article (PR 6): Click on the “Submit Article” then complete registration form
   - Go Articles(PR 6): click “Submit Article” then click on “New Member” and complete the form
   - The Free Library (PR 6): click on the red “Submit Articles Free” at the top right hand side and complete the form
   - Article Alley (PR 5): click “Submit Articles” and complete the registration form
   - Article Dashboard (PR 5): Click on “Sign Up for a free account or learn more” link at the top of the right hand column
   - Article City (PR 5): no registration is required, at the left hand column click on “Submit An Article”, you won’t be able to edit your article once you have submitted it so be sure to check it before submitting.
   - Article Base (PR 5): Click on the blue “Submit Articles” button and register as a new author
   - Article Factory (PR 4): Click on the register tab on the top horizontal bar and complete the registration form
   - Search Warp (PR 4): Click on the “Sigh Up” text link in the top right hand corner of your screen and complete the New Author Registration
   - Easy Article (PR 4): click on the “Join” link and complete the registration form

7. Participate in Some Busy Forums, add your profile url and signature and make 2 post:
   - Digital Point Forum (PR 6)
   - Warrior Forum (PR 4)
   - WAHM Forum (PR 4)
   - Affiliate Marketing Forum (PR 4)
   - Associate Programs (PR 4)
   - Internet Marketing Forums (PR 3)
   - Talk Home Business (PR 3)
   - Money Talk Village (PR 1)
   - Earning Palace Forum (PR 3)

8. Submit your blog link to 5 top blog directories; this is another way to get free targeted traffic.  This job will increase your traffic and ranking power. check your e-mail, Click on the confirmation link to verify you and your site
   - Blogged.com
   - Blog catalog
   - Bloglisting
   - Super blog directory
   - Blogflux
9. Promote Your Website Using Free Classified Ads-
   - Craig’s List
   - US Free Ads
   - ClassifiedAds.com
   - Kijiji
   - Business Opportunity Classifieds
   - Oodle
   - AdPost.com
10. Leave Comments on 5 Different Blogs, read the post/article and post a positive comment or criticizm, use the anchor text as name and put url in author information, can post html code in comment box

11. Get 2 New Backlink on High PR Websites, Article submission & Directory Submission are easier well known way get backlink for a website or register at gooruze.com (PR5) and update your profile with your url , register at help.com (PR 7) and update your profile with webiste url

12. Submit your newsletter to Bestezines.com & to NewList.com, visit http://nettop20.com to find the list of 20 Ezine Directories.

13. Registe a Social Bookmark account and Bookmark your blog/website. ex. register at http://socialmarker.com then submit your site

14. Be active at Yahoo Answers and let others know about your website. Answer the quesion then put your Url in source box.

15. Take Advantages from Web Article Directories, login and edit your profile then put your website url.

16. Registe at squidoo.com, verify e-mailm, then click on 'Make a New Lens' from the right hand side of the page, it will help you for backlink and to derive more traffic to your blog/ webiste

17. Register for your Google Webmaste Account and Upload the webmaster code to the body part of your website and verify your Google Webmaster Verification Step.

18. Set Up account at Linkedinc.com and put your Url within your profie information and you can also add some info and previous work information.

19.  Get some extra Traffic from Link Referral and add your Url at your profile info:
     - Members directory traffic
     - Referral based traffic
     - Search engine traffic
     - Link Referral Forum

20. Know about your competitors and reserch the resources that how they get traffics and use one of them

21. We can use traffic exchange to get leads, ex:Traffic Hoopla

22. Stay Active at least at One Busy Forum, stay more active

23. Now, Make a backlink at at least of one High PR webiste

24. If you are not satisfied, double all these steps, try to stay more active and High PR Social Networks

25. Submit Your Website Regularly to Search Engines and SUbmit Your url more at web directories

26. Try to creae some backlinks at High PR websites liike: PR7, PR8, PR9.

29. Ping Your site and Submit at Possibly more search engines.

30. Log in to your Google Webmaster Analytics to know about the activities on your website.

I hope these tips were helpful for you.
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